In my work with Citi Retail Services, I helped develop unique, brand-tailored content and copy for big-name partners like Sears. Our content strategy encompassed both desktop and mobile experiences. Click the screenshots below to take a closer look.

Project: Incorporate user-focused service marketing into cardholder registration flow

Keywords: copywriting, content strategy, B2C, service marketing, instructional content

Project: Customize customer acquisition sites for Citi's industry leading partners

Keywords: copywriting, content strategy, B2C, branding strategy, instructional content


Project: Release and update timely and useful promotional offers, service marketing offers, and strategic messaging through Citi's daily release channel.

Keywords: content strategy, B2C, service marketing, digital marketing, content governance, content design, strategic messaging