In my work with Citi Retail Services, I helped develop unique, brand-tailored content and copy for big-name partners like Sears. Our content strategy encompassed both desktop and mobile experiences. Click the screenshots below to take a closer look.
Project: Incorporate user-focused service marketing into cardholder registration flow
Keywords: copywriting, content strategy, B2C, service marketing, instructional content
Project: Customize customer acquisition sites for Citi's industry leading partners
Keywords: copywriting, content strategy, B2C, branding strategy, instructional content