At Razorfish, I acted as copywriter and content strategist on an array of high-profile web design projects for Citibank. Click the screenshots below to take a closer look.
Project: Create a compelling product launch page for Citi's bold new healthcare payment system
Keywords: copywriting, B2B, healthcare
Project: Optimize Citi's acquisition site for Jewelry retailers looking to offer credit options to their customers
Keywords: copywriting, content strategy, B2B
Project: Create an attention-grabbing interstitial to market Citi's Paperless options to existing customers
Keywords: copywriting, content strategy, service marketing, B2C
Project: Design an accessible account registration experience for non-sighted users, including content for screen readers.
Keywords: accessibility, copywriting, content strategy, user experience design