Citibank

At Razorfish, I acted as copywriter and content strategist on an array of high-profile web design projects for Citibank. Click the screenshots below to take a closer look.

Project: Create a compelling product launch page for Citi's bold new healthcare payment system

Keywords: copywriting, B2B, healthcare

Project: Optimize Citi's acquisition site for Jewelry retailers looking to offer credit options to their customers

Keywords: copywriting, content strategy, B2B

Project: Create an attention-grabbing interstitial to market Citi's Paperless options to existing customers

Keywords: copywriting, content strategy, service marketing, B2C

Project: Design an accessible account registration experience for non-sighted users, including content for screen readers.

Keywords: accessibility, copywriting, content strategy, user experience design