Best Buy

As a content strategist at Citi, I designed content templates, crafted longterm governance plans, and acted as executive editor for partner-branded marketing offers, released and updated daily for top-tier retail brands like Best Buy.

Objective: Deliver timely and useful marketing offers and content updates for Citi's consumer self-servicing site for the Best Buy credit card.

Keywords: content strategy, content design, content governance, digital marketing, service marketing, B2C, project management